What does Big Hint do?

It shows which ChatGPT ads bring in leads, booked calls and sales, what each one costs, and what to change next.

Can I use it for multiple businesses or clients?

Yes. Track results and review recommendations for your business or your clients in separate accounts.

What is a Big Hint Campaign?

Big Hint's way of structuring a standard ChatGPT Ads campaign: one ad group per context hint, so you can compare which hints book calls. It's not a separate OpenAI ad format, and spend per hint isn't guaranteed to be equal.

Does Big Hint change my ads automatically?

No. Big Hint recommends changes. You approve the ones you want and apply them in Ads Manager with a checklist.

GoHighLevel connects directly. Other CRMs connect through Zapier.

Is it for agencies or brands?

Both. Brands get tracking and recommendations for their own ChatGPT Ads. Agencies also get multiple clients, prospect audits and white-label reports.

Plans start at $99/month for brands and $199/month for agencies. Founding members get 30% off for life. We never charge a percentage of ad spend.

Who owns the data and ad account?

You own the data and ad account for your business or your clients. Big Hint reads data to measure results.

Can Big Hint see ChatGPT conversations?

No. Big Hint uses campaign reporting from OpenAI's Ads API and outcomes from your CRM, not private conversations.

ChatGPT Ads software for agencies and brands

Find the ChatGPT ads that bring in customers.

See which ads drive leads, booked calls and sales, what each one costs, and where to move your budget next.

From the founder of PPC Entourage, acquired by Carbon6. $50M+ in ad spend managed.

Summit Plumbing & Heating · Campaigns · By hint

Your big hint

HintVerdictCost / booked call ↑Rec. bid

Find a licensed plumber for a bathroom remodel

Average$119.31–

Get a quote for a new water heater

Underperforming$220.00$2.50

Find a plumber for a burst pipe tonight

Leading$32.18$5.20

Schedule an AC tune-up before summer

Average$90.00$3.75

Compare furnace repair vs replacement

Leading$50.36$4.55

Why ChatGPT Ads

Your customers are already asking ChatGPT. Be there while they decide.

People use ChatGPT to research, compare and choose who to hire or buy from. ChatGPT Ads put your business in those conversations, as a labeled ad below the answer.

My pipe just burst under the sink. Who can come out tonight?

Shut off the water at the main valve to limit the damage. Then look for a licensed emergency plumber nearby who can come out tonight.

From ad data to better decisions in three steps.

1
Connect
Bring in your ChatGPT Ads data and your CRM, so leads, booked calls and sales line up with the ads that drove them.
ChatGPT Ads+Your CRM=Customers
2
Test what people ask
Big Hint builds a campaign around the questions your customers ask ChatGPT. We call each one a context hint, like "find a plumber for a burst pipe tonight" or "running shoes for flat feet under $150". Each gets its own ad group, so you see exactly which ones bring in customers.
Big Hint Campaign: Home repairsRecommended
- Find a plumber for a burst pipe tonightOwn ad group
- Compare furnace repair vs replacementOwn ad group
- Get a quote for a new water heaterOwn ad group
3
Optimize
Get clear recommendations, approve the ones you want, and apply them in Ads Manager with a step-by-step checklist.
Bid $4.00 → $5.20Approve
Pause water pressure hintApprove

Know what's driving results.

Connect ChatGPT Ads to the leads, booked calls and sales in your CRM. Track cost per result, goals and pacing in one place.

Leads, booked calls and revenue pulled from your CRM
Goals with on-track and off-track status
Monthly budget pacing with a projected month end

Advertisers who track conversions properly see 57% more conversions credited and a 28% lower cost per acquisition (observational, per OpenAI).[3]

Performance

Performance by day

The Big Hint Campaign

Discover what's working. Do more of it.

See which customer questions bring in customers and which waste spend, with a recommended bid for each.

Cost per lead, booked call or sale for every hint
Verdicts: Leading, Average, Underperforming
Recommended bids based on your target cost

Campaigns · By hint

Less guesswork. Better decisions.

Every recommendation says what to change and why. You approve it, and every change is recorded.

The exact change, before and after
A step-by-step Ads Manager checklist
Full change history for every account

Change history

Approvals

See where any business stands in ChatGPT.

Ask ChatGPT the questions customers ask and see who it recommends today, competitors included. Use it to plan your ads, or to open a conversation with a prospect.

Who ChatGPT recommends, by market
Where your business or your clients rank
A ready-to-share audit for the pitch

Based on ChatGPT's regular answers. Ads never change those answers.

Prospect audit · Plumbers in Mapleford

Who ChatGPT recommends

Sample audit with fictional businesses in a fictional town

1Lakeview PlumbingRecommended in 9 of 10 answersTop
2Cedar Street PlumbingRecommended in 7 of 10Strong
3Harbor Pipe & DrainRecommended in 4 of 10Mid
4Summit Plumbing & HeatingRecommended in 2 of 10Your prospect
5Maple Grove PlumbingRecommended in 1 of 10Low

Reports people actually read.

Clear reports on results, what changed and what's next. Less time in spreadsheets.

Your agency name on every report
Top hints, changes made, next steps
Ready to share each month

October report · Summit Plumbing & Heating

Your AgencyOctober 2026

Booked calls

138

Leads

$22.07

Cost per lead

Big Hint

Top hint: Find a plumber for a burst pipe tonight: 15 booked calls at $32.18
What we changed: Raised 2 bids, paused 2 hints with no bookings
What's next: Test new hints around same-day emergency repairs

Alerts in the app (Slack coming soon)

Kickoff call sheet from call transcripts

Product ads from a link

Team roles and client access

Who it's for

One tool, whether you run ads for yourself or for clients.

For brands

See which ChatGPT ads bring in leads, booked calls and sales
Know what each customer costs you
Get clear recommendations on what to change next
Check who ChatGPT recommends in your market

For agencies

Every client in one place, with spend, leads, booked calls and sales side by side
Recommendations and approvals for each client
Monthly reports ready to share with your agency name
Prospect audits to open your next sales conversation

Clients

Every client in one place. Sample data.

Big Hint early access

See which ChatGPT ads book calls

Connects ChatGPT Ads to your CRM (GoHighLevel or Zapier)
Compares ad groups on leads and booked calls, not just clicks
Founding rates for the first agencies and brands

Or plan your first campaign free

Pricing

Simple pricing. Never a percentage of your ad spend.

Founding members get 30% off for life.

Business

$99/month

1 brand.

Business Plus

$249/month

Up to 3 brands.

All plans include Big Hint Campaigns, CRM tracking, recommendations and reports.

Built by someone who's done this before.

Mike Zagare

Big Hint was founded by Mike Zagare, creator of PPC Entourage, the Amazon advertising software company acquired by Carbon6 in 2021. After managing more than $50 million in ad spend, Mike built Big Hint to make ChatGPT Ads easy to measure and improve.

10+ years in Amazon advertising. Featured on Helium 10's Serious Sellers Podcast, the Capitalism.com podcast and Sprint to Profit.

Works with

ChatGPT Ads
Coming soon
Coming soon

Big Hint is not affiliated with OpenAI.

Get ahead of the next ad channel.

We're opening Big Hint to a small group of founding agencies and brands. Get early access, help shape the product, and lock in founding rates.

What happens next

1We read every request ourselves.
2We email you to set up a short call.
3We set up your first account with you.

Your data stays yours

Your data and ad accounts belong to you. We never sell or share them.
Nothing changes in your ad account without your approval.
Team access by role, so each person only sees what they should.
Hosted on Supabase, encrypted in transit and at rest.

Big Hint early access

See which ChatGPT ads book calls

Connects ChatGPT Ads to your CRM (GoHighLevel or Zapier)
Compares ad groups on leads and booked calls, not just clicks
Founding rates for the first agencies and brands

Or plan your first campaign free

Fair questions

Big Hint early access

See which ChatGPT ads book calls

Connects ChatGPT Ads to your CRM (GoHighLevel or Zapier)
Compares ad groups on leads and booked calls, not just clicks
Founding rates for the first agencies and brands

Or plan your first campaign free

Find the ChatGPT ads that bring in customers.

Your customers are already asking ChatGPT. Be there while they decide.

From ad data to better decisions in three steps.

Connect

Test what people ask

Optimize

Features

Know what's driving results.

Discover what's working. Do more of it.

Less guesswork. Better decisions.

See where any business stands in ChatGPT.

Reports people actually read.

One tool, whether you run ads for yourself or for clients.

See which ChatGPT ads book calls

Simple pricing. Never a percentage of your ad spend.

Built by someone who's done this before.

Works with

Get ahead of the next ad channel.

What happens next

Your data stays yours

See which ChatGPT ads book calls

Fair questions

What does Big Hint do?

Can I use it for multiple businesses or clients?

What is a Big Hint Campaign?

Does Big Hint change my ads automatically?

Which CRMs work?

Is it for agencies or brands?

What does it cost?

Who owns the data and ad account?

Is Big Hint affiliated with OpenAI?

Can Big Hint see ChatGPT conversations?

See which ChatGPT ads book calls

Sources